Digital Marketing- New Emerging Market
Are you wondering that why Digital Marketing matters?
Then imagine this situation, when was the last time you didn’t touch your phone for even a single time in a day? Now you can think, that how stuck we are on our phones, our day doesn’t end up without checking social media, it’s because the Internet is accessible to us, so easily today, that people find it convenient to search anything for.
People nowadays don’t pay attention to billboards, as their attention is taken away by engaging apps that provide them pleasure, and digital marketing is a place where we can market our products and it gives you a platform to engage with your customers on the internet where there are already busy.
Digital marketing is a type of marketing in which you can connect with your targeted audience and can make them aware of your product and services.
Digital marketing is more about marketing but basically done on the internet.
So let’s dive deep into what marketing is?
#Fundamentals Of Marketing
Marketing is a tool that uses tactics to understand what customers want. It’s about sending messages to the right person at the right time but that you have to do on the internet.
Marketing starts even before the product comes into the picture and to build brand and capture position in minds of customers
At its core, Marketing is not about harsh selling. For example, Remember the salesperson who sells door to door and they try to acknowledge you about their product and talk a lot then you will get annoyed, as a customer, you don’t like to know more until the product is great and you trust them.
Marketing is about understanding the customer so well that the product or service sells itself in the market and capture and create perceptions about your brand image in the eyes of the targeted market.
For example, When Cadbury was struggling in growing and retention as they wanted to make realize youth that chocolate is not the only indulgence of kids, but of everyone, they smartly replaced sweets with Cadbury chocolates on sweet moments.
How to sell a product?
Don’t think about how to sell; understand their buying roles like who is the initiator, influencer, and decider of the consumer, for example, if you want to sell chocolate to the targeted audience which is young children’s and the buyer and decider of that kid is her mother then through your advertisement create an impression in her mind.
Find the connector from their life and connect your feeling to their feeling, For instance, Remember the shops who had created their first impression on you, therefore you always buy from them, no matter how far they are from your home, as they have connected with your feelings.
Do your research by knowing their feedback reviews and whatever it takes to know your customer more because then only they will be interested in knowing your product and give their valuable time to you.
Now you understand what marketing actually is, now we will look into how you’ll know where to do Marketing when it comes to digital marketing vs traditional marketing
# Digital Marketing vs Traditional Marketing
What is traditional marketing?
It is a type of market in which we sell the products offline through print, broadcast, cold call, telephone and you encounter daily to them.
But today Technology has grown so much that it is not the only way to grow your company If you want to connect with your customer on a mass scale, and interact with them more online marketing comes all way to solve your problem.
In the age of social media, before buying any product, people like to first check for reviews on the internet. It’s very important to leverage good marketing techniques to your target audience and convert them into leads.
People are switching more and more to buy any product or services online as within one click this can be done and they want their life to be easy and the Internet is making that thing accessible to them.
Digital marketing gives a high level of interaction through social media, email and targets a larger audience in cost-effective ways.
Now when you decide to do new business in online marketing then niche selection comes into the picture this is very important to select a niche and work on it and stay focus throughout the journey.
#What is niche selection?
The market is very broad and selecting a broader niche when you start first will end up giving you a small audience, and if you combine all your attention and expertise in a particular need that is more specialized and narrow will eventually give you a broader market to engage.
For example, if you selected health as a niche then selecting weight-loss food products or blog and working on it, is a more micro-niche.
but how you will select a niche, then read further!
How to choose a niche?
How do you will pick a niche that satisfies or solves customer needs and simultaneously make them feel delighted?
Start with focusing on the key elements which are talent and list down all the things in which you feel the passion and then work on where your niche will grow in the market.
It is not easy to simply comply with your talent but once followed it plays a very crucial role in selecting the niche because if you don’t have competence and knowledge you will not be able to explore the particular area and come up with new various ideas.
Passion is very important to select a niche because if you don’t have passion then you will not feel motivated and you will lose your market.
If you have both passion and talent in a particular niche then you’ll more likely to succeed and capture a larger market.
We will move further if you have selected a niche then master the Marketing Funnel framework that works in succeding your niche.
#CATT Marketing Funnel Framework — That Works
WEALTH= N^ CATT (CUSTOMER DELIGHT)
CATT Framework we use to implement and achieve success in whatever niche you have selected.
N denotes niche and depends on choice and here,
C = Content which is superior to all other factors. Useful in grabbing the attention of your targeted audience.
A = Attention generates curiosity to know more about your company.
For example, when you wear smart clothes at the party how people easily get attracted to you and get highlighted and notified by them and also complemented by many If you have good content it then majorly you will grab attention and maybe they will convert and become your lead.
T = Attention build trust when you engage and interact with them. Good content is appreciated by all and that’s the first impression on them and maybe they will become your word of mouth who will speak well about your company as they have faith in your words.
T = Transactions are made when trust is at its peak and convert an individual customer into your customer without even doing cold sales.
If you look, nowadays everyone wants their customer to be happy and satisfied and there is great competition in the market and to grab the attention of a specific customer and for that, you need a solution and here integrated digital marketing works.
Let’s get right into it.
#Integrated Digital Marketing
Integrated Digital marketing is combining all the channels in a unique way that each media complement the other, and you have to focus on each segment closely to create the same feeling combining in all aspects. This strategy of working in an integrated way gets your business more profitable sales.
Integrated Digital Marketing lists them all:
1.Paid advertising or pay per click advertising
2. Search Engine Optimisation or organic traffic
3. Social media marketing
4. Content Marketing
5.Email Marketing
6.Web Development and Design
#Conclusion
So these are the full proof marketing strategy and tactics which are useful to drive your company in the right direction. This article will give you insights into how digital marketing is a new emerging market and what are the ways through which you can do Marketing and spread your words.
Hope you will find my article helpful and if you did then please let me know in the comments below. Share your valuable thoughts!